September 18, 2015 | 5 Tishrei 5776 | Shabbat Candlelighting at 7:01 p.m.

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What a night last night!

We welcomed more than 700 people to our first ever FEDtalks – a new concept for our campaign opening event. How appropriate that we launched the Federation Annual Campaign with a conversation, both in terms of event format and by live tweeting the experience for the first time. Each speaker delivered a message that was Federation related, from the refugee and migrant crisis, to caring for those facing hunger, to leveling the playing field in Israel’s periphery, to inspiring people to connect more fully with their Jewish identity and values. Their messages were our messages, and they reflected the soul of who we are as a Federation.

Another set of conversations has already begun and will continue as we move through the campaign. Those, of course, are the ones that take place between our canvassers and their fellow community members about the issues they care about most. We encourage you to ask each other questions: Where do I see our community in 2020? What can we do to ensure we continue to have a vibrant Jewish community?

When your canvasser calls, we encourage you to meet in person, because every face-to-face canvass will be met with an additional $500 gift to the campaign, thanks to generous philanthropists in our community and the hard work of our campaign chair Neil Pollock and our campaign cabinet. Together, they have generated over $200,000 in support for this incentive.

Last night Neil talked about how he considers fundraising, and in particular canvassing, to be sacred work. “It offers a powerful and privileged opportunity,” he said, “to engage in an intimate conversation about the nature of our highest commitments and values. Philanthropy at any level allows us to access the soul of our financial resources and use it as a carrier of our highest spiritual ideals, as a currency for love and for caring for each other. What could be more meaningful?”

This is your opportunity to join our team of 242 canvassers in this sacred work. One of our supporters will donate an additional $1,000 to the campaign for each of the first 25 people to sign up. There is already so much good you can do as a canvasser simply by engaging your peers in a conversation about community, and now this incredible incentive on top of that. If you’ve been thinking about it, let now be the time to act.

The more conversations we have in our community, the stronger our community becomes. That’s why donors give above and beyond their annual gifts to fund these incentives. Please take a moment out of your busy schedule to have an authentic discussion about community needs, and then start this New Year by recommitting yourself to addressing those needs. What better time to recommit ourselves than this first Shabbat of the New Year - Shabbat Shuvah, the Shabbat of Return.

Shabbat Shuvah is our last message before Yom Kippur, which happens to be the holiday to which I feel most strongly connected. There is a moment just before the end of Yom Kippur, during the neilah service, that many of us experience. We feel weak, a little off, maybe even a bit cranky, but in that moment of feeling different and of experiencing hunger in a palpable way, in some ways we feel closer to those in need and, in turn, to G-d. Let it be a beautiful moment of returning our focus to those things that are most important to us.

May you merit being inscribed in the book of life for another year of happiness, meaning and purpose.

Shabbat Shalom and Gmar Chatimah Tovah,

Ezra S. Shanken
CEO, Jewish Federation of Greater Vancouver

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